Social Icon Interviews: Jesse Golden

Social Icon Interviews: Jesse Golden


Jesse Golden

On the importance of sun, supporting others, and building positive mindset

Like a ray of pure light, Jesse Golden has cut through the clouded world of modeling, entrepreneurship, and social media influence with a grace that we can only hope is followed by others 1000 times over. Her true nature radiates everything you imagine the word golden to be: strong yet malleable, kind, luminous.

As an author, yoga teacher, holistic health practitioner, single Mother, and woman thriving with Rheumatoid Arthritis, Jesse has accomplished a lot - and more importantly - has done it authentically, in line with her own beliefs.

To me, the defining characteristic of a Social Icon is exactly that: someone who is living their life authentically, is aware that what they share has a real impact, and chooses to have the courage to speak up and say what needs to be said for the benefit of everyone.

Photo Credits

Header image: Devan Long / @devan.c.long
Gold bikini: Sarah Orbanic/ @sarahorbanicphotos
All others noted below

Q: You’ve written a book and created a skincare line, a show, and a podcast - all aptly named The Golden Secrets. What inspired you to create each of these? And do you have any other creative outlets or projects that are calling to you next?

A: The Golden Secrets started as a blog about a decade ago in an effort to share all the “golden secrets” that had helped me thrive with rheumatoid arthritis. At the time, I was still modeling full time and publicly shared my battle with rheumatoid arthritis. I started receiving hundreds of emails and Facebook messages from people asking me, what my secrets were to heal and thrive. It would keep me up at night that I couldn’t help and possibly answer everyone’s messages, so I started the blog to try and answer the most common questions asked. That ultimately extended into every aspect of my life and I started sharing everything from motherhood to yoga, fitness, diet and spirituality.

The book came next and was really synonymous the entire time I was doing my blog and starting my skincare line. I felt like I had gathered so much information that could help others, I had to get it all out and into one place, so any free time I had, which wasn’t much, I would spend writing.

My skincare line was organically born when my readers started asking me what I was using on my skin and what my favorite products where. I have been hand making all my own products for years. In fact, the first product I released, now known as The Signature Blend Essential Oil Perfume, I started making in high school. For years, everyone would ask me what I was wearing and compliment me on the scent but I always kept it a secret. Then, one day, I realized that this little bottle had helped me so much in my life and that I needed to share it with the world. Now I have an entire skincare and wellness line. I still hand make all the skincare and am determined to share all the tools that have worked for me.

Out of everything that I do, I really enjoy the Golden Secrets television show and podcast the most. Getting to interview inspiring people and use their life experiences as a lesson for us all is a deep passion of mine. I feel everybody has a story and we can learn something from everybody.

I have several more projects in the works — a continuation of all the tools that I use and do on a daily basis that help me continue to thrive despite outside occurrences.

Q: In your book, you have a beautiful line in the section about sun that really spoke to me: “The sun will continue to rise and set. What we choose to do with the sunlight is up to us.” I love your perspective on sun and its importance.

What advice do you have for ways we can embrace the sun and its healing effects while still respecting its power?

A: Thank you. I always tell people that I am a sun worshipper, but really I am a nature worshipper and nature is always my first resource and line of defense. If I’m feeling off or sick or moody or anything, I rely on nature first.

The sun in particular has gotten such a bad rap, but we are living beings and the sun is a vital part of our optimal health.

I personally try to get at least 20 minutes of sun per day, without sunscreen. I am also a believer in bathing in the sun, meaning allowing areas that might not necessarily get sun to get sun. In women, this is our sacred womb or yoni. If you can get away with sun bathing nude, I highly recommend it. The sun is a natural disinfectant that can help clear up candida and parasite issues, calm the nervous system, and help balance hormones by getting adequate amounts of Vitamin D. Vitamin D is a hormone that we can only get from exposing ourselves to the sunlight or supplementing with D3 vitamins. I always prefer nature’s way first.

Q: What topics or causes are you most passionate about sharing right now - something that could really help the world if everyone did it/ got on board?


  1. Environmental causes. I talk about many ways that you can make small changes in your daily life that create huge environmental impacts. If we all make these small shifts, we can make a change. I think the biggest problem here is people not realizing their impact or not wanting to be inconvenienced. Start here: Stop buying plastic bottled water, eat less meat, and support companies that are making a difference and creating the change you want to see.

  2. People supporting people. I used to say women supporting women, but as a mother of a son, I feel like men have been left out lately and it’s important to share the message that we are all in this together. What affects one of us will eventually affect all of us. There is so much hate, racism, discrimination, but there is also so much love, unity and coming together. There is a shift happening. The consciousness is rising and I try to be a light and a reminder of this, especially during dark times. I encourage everyone to be kind and always come back to love. This starts with yourself, your family, your friends, smiling at strangers in the street, or allowing a car to pass you when you are in a rush yourself. It’s the little things we do daily that create conscious shifts for the whole.

  3. Chemicals. I am passionate about uncovering the truth about the chemicals being put in our food, vaccinations and the overall propaganda of big pharma and billion dollar food companies caring more about money than our health. I feel that as a consumer and human being we should have the right to know the truth about all of these things and then make a decision that is best for us. Education is power, but if the truth is taken from us then we have no right and no power. As a mother especially, this concerns me. I try my best to see things from every view point before I make a decision. I also believe that when it comes to food, it is a supply and demand situation so if we demand better options by supporting the companies making those changes, then it will become more readily available to us.

Q: I love #2 - People supporting people! You actually made an amazing post recently about this and I’d love to have you dive deeper - what are some specific things we can do to truly support others in a way that is best for our collective good?

A: When it comes to my post on International Women’s Day, I used to think that sisterhood (or SiSTARhood, as I like to put it) meant that you support everything and anything that a woman does and that includes liking and commenting whenever you see their posts. But I noticed there were a lot of posts being shared that I did not agree with and that were not in line with my beliefs. Therefore, me liking and commenting was validating their actions and encouraging there to be more of that. So now I try and take a more mindful approach with what I am liking.

“I only like what I want to see more of in the world.”

Some daily examples of practicing this could be, simply making your friends aware as they might just be oblivious to what they are actually doing. Point out their positives and encourage them when you see them being their best, authentic self. 

And supporting them by giving them the courage to say no to companies that do not represent women or Mother Earth in the best way - by having them get more in line with their own beliefs and authenticity, life will align with them and bring better opportunities that are good for the whole.

We all need to encourage each other to raise our consciousness, and honesty and truth are vital for this to come to fruition.

Photo by  @dreamstatelive

Q: If you could speak to young girls everywhere today, what is the #1 lesson you’d like to share?

A: The sooner you embrace who you are fully — your flaws, your mistakes, where you came from, your talents, your downfalls — and own all of it, the sooner you will rise.

"When you fully embrace all that you are and realize all those things made you who you are, your life will match you and everything else will fall into place."


Q: It’s hard to believe, but you have a teenage son! What is the most important thing you’ve learned from being a mom?

A: Above all else, being a Mother has been the greatest thing I have ever had the privilege of doing, and it continues to be my greatest teacher. I believe any sacred relationship gives you the greatest opportunity for growth. I feel like I really came into my own when I became a Mother. Before motherhood, I didn’t own the Goddess within like I do now. Through loving him, I learned to better love myself and the importance of self love. I have learned that my greatest power as a mother is communication and connecting with him on a daily basis.

Q: On a tough day…what’s something you do that can instantly cheer you up and shift your perspective?

A: This is really the whole basis of my skincare line. Every product comes with a positive affirmation card to help you reprogram your mind towards the positive. Over time, the product becomes the tool to naturally practice these positive daily rituals. So throughout my day, I often take breaks from whatever it is I’m doing that could be causing tension or stress, apply my essential oil or other Golden Secrets product and check in with myself. Bring awareness to my breath, recite some positive affirmations and reset.

When I have more time, I love going out into nature and taking long walks. When I was pregnant, a yoga teacher told me that if I have a problem, go for a walk and you will always come back with an answer. Often this means I walk until I have an answer. 🙂

Just taking my shoes off and walking in the grass, or laying in the grass and giving in to Mother Earth is also a tool that I use on a daily basis.

Photo by  @lkbphotography
“Now I choose to teach by being and come from a place of compassion. I feel I am much better received this way.”

Q: What is the one question you wish people would ask you more often?

A: “If you could pass on only one of your attributes to your son, what would it be?”

It would be a positive mindset. I believe that the lessons never end and that we just have to become better students. Part of being a better student is learning from our mistakes and remaining positive despite them. Knowing that we are not going to wake up one day and have it all together, that no matter what comes at us, we can choose to look at the positive and be optimistic.

That is the only thing we have control over. We can’t control how people are or what is going to happen, but we can control how we choose to perceive it. And the greatest thing about that is it’s a learned trait. When you practice gratitude for all the things you do have, the universe matches your high vibrations and gives you more to be grateful for.

I know that my son will continue to develop a positive mindset that will make him bulletproof for anything that comes his way. This is a daily practice, a muscle that has to be trained. It’s no different than a bicep muscle. If you want to be positive, you have to pump your neurons daily.

Q: What does being a Social Icon mean to you?

A: I don’t consider myself a social icon, but I do take my platform seriously and it’s ability to affect and change the people’s lives who see it. I choose to teach by being. I spent much of my early years preaching about many things, including veganism and environmentalism, and much of this came from a frustrated place so I feel it wasn’t being heard because of that. Now I choose to teach by being and come from a place of compassion. I feel I am much better received this way.

I love that through social media I get to connect with people that I wouldn’t be able to do so otherwise. I think it’s important to be genuine and more than anything, be a good person and share who you are. And be there for the people in your real life.

Jesse beach yoga.JPG
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